“Fire! Fire!” In the Old West, that shout meant one thing - time to assemble the Bucket Brigade! Now what does all this have to do with copywriting?Read More
Miss Business had a baby,
She named him “Greatest Site”,
She put him on the internet,
So sure he’d do alright.Read More
When you want to buy something from anyone other than Amazon, what do you check first? The return policy.
That means your return policy should be:
Presented in a clear and straightforward manner
You're still not convinced 😕. (Yes, ecommerce seller, I'm talking to you).
Sure, all this talk about "personality" and "branding" is nice, and it could probably help. But c'mon - it's the PPC & sales & good pricing that will clinch the deal, right?