Challenge: A new luxury watch brand needs to compete with many well-established brands
Solution: Differentiate Levov by emphasizing the attention to detail and dedication to traditional watchmaking methods, and a very reasonable price point.
Result: Rich, poetic language that embraces the reader with sensations of luxury and craftsmanship
Cub in the Tub
Challenge: Explain a new product that provides a better solution to an old problem. And justify the price, which is significantly higher than standard hair washing visors.
Solution: Agitate parents’ deep frustration over an ongoing issue that hasn’t been solved by the standard products. Use descriptive imagery and lively language so the parent can picture just how Cub in the Tub will help.
Result: Fun, benefits-focused copy that appeals to overwhelmed parents.
Brooklyn Group - Brand Voice and Social Media Captions
Challenge: Create a brand voice to match Brooklyn Group’s new visual branding, and some initial copy using the new voice.
Solution: A down-to-earth, contemporary voice, tinged with light humor. This resonates with the target market of comfortable working millenials.
Result: A clear, detailed guide for Brooklyn Group that ensures a consistent tone in all company communications. And some superb captions that gained their Instagram account many new followers!
Challenge: Create a headline, subheading and about page to help Lil Tracker stand out among the plethora of GPS trackers available online.
Solution: A succinct, compelling headline that speaks to the customer’s love and fears, and a true-to-life personal account of the founder’s experiences that led to this product.
Result: A website that compels and builds trust in the product.