CHALLENGE

A Jewish-story themed escape room in Brooklyn wanted to attract a larger clientele. How could we draw in people unfamiliar with the culture?

DELIVERABLES

Name, Voice Guide, Web Copy

HOW I DID IT

By going all in on the cultural diversity aspect, while emphasizing the universal nature of the core theme and the excitement of the mystery.
Core Message: Immerse yourself in an unusual, fascinating cultural experience that is fun and wholesome.

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