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In a commoditized universe, make your brand an experience

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Hi, I'm Chavy Helfgott.

I help consumer brands stop chasing clicks and sales.
you'll build lasting relationships with loyal consumers. Create a magnetic brand that connects, delights & entertains. And gain lifelong fans for your products.

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P.S. I wrote this temporary website in under an hour. What can I do for you in ten?


Explore & Learn

C'mon....talking about branding AGAIN?
Feb 21, 2019

You keep being chased by countless articles talking about the importance of branding. Puh-leaze.

Why my son wants to be tall (and the danger of assumptions in marketing.)
Feb 21, 2019

You're sure you know what matters to your customers. After all, you're the business owner... But are you missing something crucial?

Sweat The Small Stuff #1: Returns Page
Feb 21, 2019

Did you just dump some generic text onto your return policy page? It might be time to reassess that. Here's why.

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