In a commoditized universe, make your brand an experience
I help consumer brands stop chasing clicks and sales.
Instead, you'll build lasting relationships with loyal consumers. Create a magnetic brand that connects, delights & entertains. And gain lifelong fans for your products.
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C'mon....talking about branding AGAIN?You keep being chased by countless articles talking about the importance of branding. Puh-leaze.
Why my son wants to be tall (and the danger of assumptions in marketing.)You're sure you know what matters to your customers. After all, you're the business owner... But are you missing something crucial?
Sweat The Small Stuff #1: Returns PageDid you just dump some generic text onto your return policy page? It might be time to reassess that. Here's why.
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